New Pet Supplies – Just Arrived

What Pet Parents Say About Our Pet Store

Melbourne 2025 Pet Show – Featuring PawPawUp Pet Supplies

Wide view of a pet store booth displaying cat litter, feeding bowls, and climbing structures as part of their best-selling pet supplies.
Colorful shelves filled with pet bowls, litter boxes, and scratch posts at a vibrant pet store pop-up featuring premium pet supplies.
PawPuff booth at a pet supplies exhibition, presenting eco-friendly plant-based cat litter products from a leading pet store.
Group of adorable dogs and cats used in pet store marketing, highlighting a diverse range of pet supplies for all breeds.

PawPawUp Pet Store - We Care As You Care

At PawPawUp, we’re not just a pet store—we’re a team of animal lovers who believe pets deserve the same comfort and joy as the people who care for them. Based right here in Melbourne, we’ve built our store around one idea: making life better for pets, and easier for the people who love them.

Our shelves (and our hearts) are full of practical, playful, and thoughtful pet supplies—from soft cat bed that invite deep naps, to sturdy cat tree & cat scratcher that bring out your cat’s inner climber. Got a pup who never stops moving? There’s a dog toy here with their name on it. For cat parents, we’ve also stocked essentials like the easy-to-clean cat litter box, and the kind of cat carrier that makes vet trips a little less stressful.

Everything we offer has been chosen with care, tested by real pets, and delivered with the kind of service that feels more like family than retail. Whether you’re new to pet parenting or already have a house full of paws and fur, we’re here to help with things that actually make a difference.

We’re proud to be part of Melbourne’s growing pet-loving community—and we’d love for you to be part of ours.

Come join the PawPawUp family. We’re here for your pets, like they’re our own.

Why Pet Owners Across Australia Love PawPawUp
At PawPawUp, we’re more than just shelves of pet products—we’re a trusted part of countless Australian homes. Whether you’re shopping from Melbourne, Sydney, or a small town in between, we make it easy to access premium pet supplies that are both functional and full of love.

Every order comes with care, fast shipping, and support from a team who genuinely knows and loves animals. That’s why we’ve become a go-to pet store in Australia for first-time pet parents and lifelong pet lovers alike.

Want to see why so many customers stick with us? Browse our latest picks or check out our pet supplies blog to see what makes a good pet store truly great.

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Some dogs treat squeaks like a personal emergency. The sound hits fast, the pitch cuts through background noise, and it mimics the tiny audio cues dogs are wired to notice. Behaviour research on why dogs like squeaky toys suggests the sound taps into instinctive attention patterns linked to prey movement and rapid feedback. But the real reason a squeaky toy feels irresistible is not only the squeak itself. It is the loop it creates: bite, squeak, reward, repeat. If your dog is the type to sprint back with a toy and demand another round, you are looking at a dog that is motivated by feedback. A toy that responds instantly to pressure can hold attention longer than a silent toy, especially during the first few minutes of play when excitement peaks. Step-by-Step Method to Pick a Squeaky Toy That Actually Works 1. Match the Squeak to Your Dog’s Play Style Not all squeaks are equal. Some are sharp and high, others are softer and lower. Dogs that pounce and shake often prefer a toy that squeaks with minimal pressure, because the sound triggers quickly during thrashing. Dogs that chew more slowly tend to enjoy squeakers that take a firmer bite, because it turns play into a challenge. Watch what your dog does first. If they stalk and pounce, you want quick activation. If they pin the toy and gnaw, you want a squeaker that is protected deeper inside the toy so it lasts longer. 2. Choose the Right Shape for the Bite and Grip A toy can squeak perfectly and still fail if the shape is wrong. Long toys are easier to shake and tug. Rounder toys roll and trigger chase, which can be useful for dogs that need movement to stay interested. Flat toys are easier to pin down, which helps dogs that like to “win” by controlling the toy. For multi-dog homes, consider shapes that allow two mouths to engage without constant conflict. A toy that can be grabbed from multiple angles reduces frustration and keeps play cooperative. 3. Check Construction Like You Are Buying Work Gear If your dog goes crazy for squeaks, the toy will be under heavy stress fast. Focus on seams, thickness, and how the squeaker is housed. Reinforced stitching matters more than fancy patterns. A layered fabric or a tougher outer shell can delay the moment your dog reaches the squeaker. Also, think about the mess factor. Some toys are designed to be shredded. If your dog gets overstimulated by ripping, pick a toy that is built for chewing and shaking rather than one that encourages tearing. 4. Use the Toy to Shape Better Behaviour A squeaky toy is not just entertainment. It can be a training tool if you use it with a simple structure. Start play, stop play, ask for a quick behaviour, then restart. Over time, your dog learns that calm actions unlock the squeak. Keep sessions short at first. Many dogs escalate quickly with squeakers, especially younger dogs. A few minutes of focused play, then a break, helps prevent frantic overstimulation. If your dog starts grabbing hands or jumping, pause and reset the rules rather than pushing through. 5. Know When to Rotate Instead of Replacing Dogs often fixate on the squeak because it is novel and rewarding. Once the squeak becomes predictable, interest can dip. Rotation solves this. Put the squeaky toy away after a session and bring it back later. The toy feels fresh again, and your dog goes wild without you constantly buying new items. If you want variety, pair the squeaker with a different category on other days, like a chew, a puzzle, or a simple fetch item. Rotating keeps arousal balanced and helps your dog stay engaged without becoming obsessed. Safety Rules That Matter More Than the Hype Inspect squeaky toys regularly. If seams split, stuffing comes out, or the squeaker becomes exposed, remove the toy. For strong chewers, supervised play is the safest default. Some dogs will try to locate and extract the squeaker immediately, which turns play into a teardown mission. If your dog is prone to swallowing bits, choose toys that are appropriately sized and harder to dismantle. The best toy is the one your dog can enjoy repeatedly without turning every session into a cleanup and risk. Build a Simple Toy Routine at Home A practical routine looks like this: a few minutes of squeak play, a quick, calm reset, then a different activity. Use the squeak as a reward, not an all-day background noise. Your dog stays excited, you stay in control, and the toy lasts longer. If you are building a broader toy setup for the house, mix categories so your dog gets different kinds of stimulation. You might have one high-energy option like a squeaker, one problem-solving option, and one comfort option. For ideas across categories, check out [dog toy] selections on [pawpawup]. If you are also organising the rest of your pet space, it helps to plan placement for items like a [cat litter box] and a stable [cat scratching post] so dogs and cats both have clear zones and fewer conflicts.
Why placement matters more than you think Many cat owners buy a beautiful cat scratcher and then feel disappointed when the cat keeps going back to the couch. In most homes, the problem is not the product. The problem is where it is placed. Cats scratch to mark territory, stretch muscles, and release tension. All of those behaviours are tied to location and routine. If the scratcher is pushed into a quiet corner that your cat rarely visits, it becomes invisible. Your cat will always prefer spots that feel important in their world. That usually means doorways, favourite resting places and areas where humans spend time. Once you start to see your home the way your cat sees it, choosing spots for a cat scratching post becomes much easier, and success comes faster. Read your cat’s daily map Before you move anything, watch your cat for a full day. Notice the path from the bedroom to the kitchen. Notice where your cat pauses to stretch after waking up. Look at which chair or table leg has claw marks. These are clues that show the natural scratching zones. If you want to understand these behaviours more deeply, you can read a simple guide to feline signals at communicating with your cat. Try to sketch a simple floor plan in your mind. Mark the sleeping spots, feeding area, window perches and human hangout spaces. The best locations for a cat scratcher will almost always be close to those points. Pawpawup focuses on products that fit into real homes, but it is this map that tells you exactly where each item should live. Where your cat already scratches The easiest win is to work with existing behaviour. If your cat attacks the side of the sofa, place a tall cat scratching post right beside that spot. Position it so the post blocks the path to the fabric. Each time your cat walks past, the post is the first thing that paws touch. If your cat favours a specific door frame, slide a scratcher just next to it. For cats that love carpet, a low horizontal board in that same area works well. The goal is not to fight the habit. The goal is to give the habit a better target. Hot zones in a typical home Most homes share a few common hot zones. The first is the main living area where people spend evenings. Another is the route between the bedroom and the kitchen, especially near the bed, where the first big morning stretch happens. Windows with a view of birds or streets are also powerful locations, since watching and scratching often go together. In each of these zones, place at least one cat scratcher within a step or two of where your cat already stands or jumps. If you have limited space, choose the areas with the most daily traffic. Pawpawup designs many pieces that sit neatly by a sofa or coffee table so they feel like part of the furniture rather than an obstacle. Step-by-step plan for setting up a cat scratcher Choose one main problem area Start with the piece of furniture that suffers the most. Measure the height your cat reaches when stretching there. Your replacement cat scratching post should be at least that tall and very stable. Place the post right next to the target Set the post flush with the sofa side, wardrobe edge or wall. For the first week, keep it as close as possible. Do not hide it behind plants or in shadow. It should be obvious and central. Pair it with rest and comfort Cats often scratch after waking up. If there is a favourite cat bed nearby, place the scratcher within one or two steps of it. The moment your cat wakes, stretches and steps forward, its claws can land on the new surface. Use play to mark the spot Dangle a toy around the post and encourage your cat to chase and grab. When claws hit the scratching surface, praise gently and repeat. This builds a positive link between that exact spot and the feeling of play. Adjust after a week If the post is ignored, move it slightly along the path your cat takes. Sometimes shifting it thirty centimetres toward a doorway or window makes the difference. Watch again and keep refining. Pawpawup products are light enough to move but solid enough to stay put once you find the sweet spot. Working with multiple resources Scratching behaviour connects to travel, rest and stress. That means other items can support your placement plan. A soft cat bed near a post encourages wake and scratch cycles in the same zone. A cat carrier stored close to a hallway scratcher can help nervous cats mark that area and feel safer when the carrier appears. If your cat tends to scratch after returning from a vet trip, set a scratcher near the place where you open the carrier door. That allows your cat to release tension on something safe each time it comes home. Over time, the area around the carrier and the post becomes a comfort zone rather than a panic zone. Fine-tuning for multi-cat homes In homes with more than one cat, placement needs a little extra care. Confident cats like to scratch in open, central spots. Shy cats prefer quieter edges of the room where they can still see but not feel trapped. Aim to give each personality its own cat scratching post in a location that suits that style. Place one scratcher in a busy shared area and another near a quieter corner with a window or shelf. Watch which cat uses which piece. If one cat blocks the other, add an extra post on an alternate route so there is always a second option. Pawpawup offers a range of sizes so you can mix tall statement posts with smaller boards without crowding the room. How Pawpawup supports better scratching habits Good placement turns a simple cat scratcher into a daily tool for health and harmony. When posts sit on your cat’s true pathways, furniture damage drops, stress reduces, and your home feels calmer. Pawpawup focuses on products that fit next to sofas, beside beds and along windows, so you can follow your cat’s map without sacrificing style. As you move each cat scratching post into these key locations, notice how often your cat chooses it over the couch. Combine posts with a cosy cat bed and keep a trusted cat carrier nearby in safe zones. With a little observation and thoughtful placement, your home slowly becomes a network of scratching spots that your cat actually wants to use, and your furniture finally gets a chance to breathe.
Cats are natural scratchers. In the wild, they use scratching to stretch muscles, keep their claws healthy, and leave scent marks at important places. When a cat ignores the scratcher at home, it is rarely because the product is useless. It is usually because the scratcher does not match what the cat understands as a safe and meaningful place to scratch. Understanding this from a behaviour point of view helps you choose better products from Pawpawup and set them up in a way that makes sense for your cat. Scratching is communication and body care Scratching is not just about claw care. Each paw has scent glands that release a personal smell onto the surface. The mark left behind is both visual and chemical. For the cat, it says this place belongs to me, and I feel safe here. If your current cat scratcher is placed where the cat rarely walks or rests, it has little value as a scent mark and may be ignored. Cats also scratch at moments of arousal. This can be a happy arousal when you arrive home or a stressful arousal when a strange noise occurs. The more the scratcher is linked to daily movement and emotional events, the more likely the cat is to use it.  For further insight into how cats communicate through everyday behaviours, the overview from RSPCA Australia provides helpful context. Eight common reasons your cat avoids the scratcher The surface does not match the cat's preference Some cats love rough cardboard. Others prefer carpet or sisal rope. A flat board feels right for some cats, while others only enjoy a tall vertical cat scratching post. If the texture under the claws does not feel right, the cat will walk away and choose the sofa instead. This is why many homes do better with more than one type of cat scratcher. The scratcher is in the wrong location Behaviour studies show that cats often scratch near sleeping spots and at points where they enter or leave a room. A lonely scratcher in a corner has little meaning. Place one sturdy cat scratching post beside the main lounge chair and another near the favourite cat tree so the cat can mark key routes through the home. The scratcher does not feel stable If the post wobbles or the board slides on the floor, the cat will lose trust very quickly. In nature, scratching trees are solid. In the home, the scratcher must feel just as safe. Heavy bases, secure brackets and firm mounting are essential. Products from Pawpawup are designed with stability in mind, but they still need correct placement on your floor or wall. The cat has a strong history with another surface Once a sofa arm or carpet edge becomes a regular scratching target, it holds a strong scent and habit loop. A new scratcher placed far away will have trouble competing. In this case, move the cat scratcher right in front of the problem area so that the claws naturally hit the new surface first. Over time, you can shift it step by step to a better spot. The scratcher is competing with stress Cats may increase scratching when stressed, but they also avoid new objects when they feel tense. If there are loud arguments, building noise, other pets or young children always near the scratcher, the cat may see it as part of a risky zone. Try one post in a quiet, safe room and another in the busy living area so the cat has a choice. The cat is not in good physical shape Arthritis, past injuries or being overweight can all change how a cat uses its body. A tall post that demands a full stretch may be painful. Older cats often prefer a slightly lower scratching surface or an angled board. Watching how your cat moves on the cat tree, or steps in and out of the cat litter box, can give clues about joint comfort. There are clashes between cats in the home In multi-cat homes, scratching points carry social messages. A confident cat may claim one post and block another cat from using it through hard stares or quiet body pressure that humans sometimes miss. Adding more than one cat scratching post in different zones and giving each cat its own resting spots on the cat tree can reduce tension and increase use of the right surfaces. The scratcher is not paired with positive experiences From a learning view, behaviour that brings good outcomes is repeated. If the only time you pay attention to scratching is when you shout at the cat near the sofa, the scratcher never receives a reward signal. Each time you see your cat use the post, walk over, speak calmly and offer a gentle stroke or a small treat. A little play with a toy around the post can also build a strong positive link. Putting it all together in your home To solve scratching problems, watch your cat for a few days. Note where the cat sleeps, which paths it takes through rooms and which places currently receive unwanted scratching. Then place sturdy, well-chosen posts and boards from pawpawup into these key zones. Offer a mix of textures and both vertical and horizontal options. Make sure the cat litter box, food area and resting places all feel safe, because general stress often shows first in scratching patterns. With a thoughtful plan, the right cat tree and a well-placed cat scratcher or cat scratching post become part of a calm territory map for your cat. Over time, the furniture is safer, the cat feels more secure, and the home is more in tune with natural feline behaviour.

Pet Store & Pet Supplies FAQ

What is essential for a first-time cat or dog owner?

If you're adopting a new pet, you'll have to bring home some essentials: food and water bowls, good pet food, a comfy bed, grooming equipment, an ID-tagged collar, and some toys. If it's a cat, add a litter box and a scratching post. If it's a dog, remember a leash and poop bags. Starting with these basics guarantees your pet feels secure, satisfied, and well cared for from the start.

How often should I replace or update my pet supplies?

You should finish pet food and treats first, but other products need to be replaced now and then, too. Collars, beds, toys, and grooming tools become outdated — replace them every 6–12 months or if they seem to be damaged. Closely monitor chew toys and replace them as soon as they start to crack or break. This article is about clean your pet's stuff.

What do I need to ask when I visit a pet store for the first time?

Ask them where their pet food originates from, if their toys and so on are safe, and how you can continue if you want to return an item. When buying stuff for health, i.e. extras or something to stop fleas, make sure that the staff know what they're selling. A good pet shop will tell you what you need to know, not just eager to flog you something.

What makes a good pet store?

A good pet store is not just a place for purchasing necessities - it is a gathering place for passionate staff, carefully selected products, and genuine care for animals. The best pet stores in Australia have knowledgeable and animal-loving staff, a clean and cozy environment, and are dedicated to the health and well-being of pets. They not only sell you products but also help you a lot with the long-term health and happiness of your pets.

At PawPawUp, we proudly consider ourselves more than just an ordinary pet supply store. We are a place that pet owners in Australia trust, where they look for high-quality products, personalized services, and genuine support. Wondering why many people consider us one of the best pet stores in Australia? Read our blog to learn what makes a great pet store.

Our services are based on the opinions of the community in this pet stores Reddit post, which discusses what makes a good pet store. We are constantly improving.

Do you offer delivery across Australia?

Absolutely. We provide fast and affordable shipping Australia-wide. Orders over $79 qualify for free delivery, and we also ship to rural and regional areas.

Check out our full shipping policy here to learn more.