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What Pet Parents Say About Our Pet Store

Melbourne 2025 Pet Show – Featuring PawPawUp Pet Supplies

Wide view of a pet store booth displaying cat litter, feeding bowls, and climbing structures as part of their best-selling pet supplies.
Colorful shelves filled with pet bowls, litter boxes, and scratch posts at a vibrant pet store pop-up featuring premium pet supplies.
PawPuff booth at a pet supplies exhibition, presenting eco-friendly plant-based cat litter products from a leading pet store.
Group of adorable dogs and cats used in pet store marketing, highlighting a diverse range of pet supplies for all breeds.

PawPawUp Pet Store - We Care As You Care

At PawPawUp, we’re not just a pet store—we’re a team of animal lovers who believe pets deserve the same comfort and joy as the people who care for them. Based right here in Melbourne, we’ve built our store around one idea: making life better for pets, and easier for the people who love them.

Our shelves (and our hearts) are full of practical, playful, and thoughtful pet supplies—from soft cat bed that invite deep naps, to sturdy cat tree & cat scratcher that bring out your cat’s inner climber. Got a pup who never stops moving? There’s a dog toy here with their name on it. For cat parents, we’ve also stocked essentials like the easy-to-clean cat litter box, and the kind of cat carrier that makes vet trips a little less stressful.

Everything we offer has been chosen with care, tested by real pets, and delivered with the kind of service that feels more like family than retail. Whether you’re new to pet parenting or already have a house full of paws and fur, we’re here to help with things that actually make a difference.

We’re proud to be part of Melbourne’s growing pet-loving community—and we’d love for you to be part of ours.

Come join the PawPawUp family. We’re here for your pets, like they’re our own.

Why Pet Owners Across Australia Love PawPawUp
At PawPawUp, we’re more than just shelves of pet products—we’re a trusted part of countless Australian homes. Whether you’re shopping from Melbourne, Sydney, or a small town in between, we make it easy to access premium pet supplies that are both functional and full of love.

Every order comes with care, fast shipping, and support from a team who genuinely knows and loves animals. That’s why we’ve become a go-to pet store in Australia for first-time pet parents and lifelong pet lovers alike.

Want to see why so many customers stick with us? Browse our latest picks or check out our pet supplies blog to see what makes a good pet store truly great.

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Indoor cat enrichment does not have to mean buying another pile of toys. In most homes, the bigger issue is that cats see the same objects, sleep in the same places and follow the same routine every day. Even a good toy can become boring if it never moves, while a simple cardboard box can suddenly become interesting if it appears in a new place. The goal of enrichment is to give indoor cats more chances to do normal cat things: climb, scratch, stalk, hide, watch, explore and rest somewhere they feel secure. Cat Protection Society of NSW suggests indoor cats should have at least 30 minutes of play each day, including older cats, but that play does not need to happen in one long session. If your cat already has toys, beds and scratching furniture, start by changing how those things are used before buying more. Rotate Toys Instead of Leaving Everything Out When every toy stays on the floor all week, it eventually becomes part of the background. A better approach is to keep only a few toys available and store the others somewhere your cat cannot see them. Rotate them every few days so familiar toys return with a little novelty. You can also make the same cat toy feel different by changing how you play with it. Move a teaser slowly behind a chair, drag it around a corner or let it disappear into a cardboard box. Cats are often more interested when they can stalk something before chasing it, rather than having a toy waved directly in front of their face. Short play sessions usually work well. Five or ten minutes before breakfast, another quick session in the afternoon and a little play before dinner can add up without feeling like a chore. The important part is giving your cat regular chances to chase, pounce and catch. Use Vertical Space You Already Have Cats do not see a room only at floor level. Chairs, shelves, cabinets, windowsills and the backs of sofas can all become part of their usable territory. Take a look around your home and see whether existing furniture can form a simple climbing route. A chair beside a low cabinet may give your cat access to a window they previously could not reach. Clearing one safe shelf may create a quiet observation point without adding another piece of furniture. If you already own a cat tree, its location can matter as much as its size. A cat tree placed in a dark corner with nothing happening around it may get ignored. Move it beside a window or into a room where the family spends more time and it can become a lookout, scratching area and sleeping spot at the same time. For multi-cat homes, vertical space can be especially useful because it gives each cat more choice about where to sit and how close they want to be to the others. Turn a Window Into Free Cat Entertainment A good window can provide hours of visual stimulation. Birds, insects, pedestrians, moving leaves, rain and changing light all give an indoor cat something to watch without requiring constant attention from you. You do not necessarily need a dedicated window perch. A stable chair, bench or low cabinet can work perfectly well. If your cat already likes sitting there, move a cat bed or folded blanket into the spot for part of the day. Try changing the arrangement occasionally rather than keeping one permanent setup. A sunny window may be attractive in the morning, while a quieter covered corner may be preferred later in the day. Giving cats several resting options makes the home feel more varied without adding clutter. Give Cardboard Boxes Another Job Before recycling your next delivery box, see what your cat thinks of it. A large box can become a hiding place. Two boxes can make a simple tunnel. Cutting several holes into the sides creates places for paws and toys to appear. You can also place a ball or a few pieces of dry food inside and let your cat work out how to reach them. Empty toilet rolls, egg cartons and paper bags can also be used for simple food-search games, provided there are no unsafe handles, staples, sharp edges or small pieces that could be swallowed. The challenge should be easy enough that your cat stays interested rather than becoming frustrated. This type of activity works particularly well for food-motivated cats. Instead of putting every piece of dry food into a bowl, use a small portion of the normal meal for a search or puzzle. That adds a little problem-solving without increasing the total amount of food your cat eats. Put the Scratcher Where the Scratching Happens A common mistake is choosing the perfect corner for a scratching post based on how the room looks rather than where the cat actually wants to scratch. If your cat repeatedly scratches one side of the sofa, place the cat scratcher directly beside that area. If scratching happens after waking up, try positioning a scratcher close to a favourite sleeping spot. Pay attention to whether your cat prefers vertical or horizontal scratching. Some cats want to stretch fully upward, while others prefer cardboard or textured surfaces lying flat on the floor. The scratcher also needs to feel stable. If it moves or tips when the cat puts weight against it, the sofa may feel like the better option. Scratching is normal behaviour, so the aim is not to stop it. The practical solution is to make the correct scratching surface easier and more appealing than the furniture. Make Meals Part of the Enrichment Routine Food does not always need to arrive in exactly the same place. You can hide a few pieces of kibble around one room, place food inside an easy cardboard puzzle or divide a meal between several small locations. Start with obvious hiding places so your cat understands the game, then make it slightly harder over time if they enjoy it. This works best when enrichment is matched to the individual cat. A young, active cat may enjoy searching around the room, while an older cat might prefer a simple puzzle placed close to their normal feeding area. Do not make every meal difficult. Regular feeding should still be comfortable and predictable. Food enrichment is simply another way to add variety. Create Different Places to Rest, Hide and Watch Keeping a cat busy does not mean keeping them active every minute. Resting and hiding are also important parts of an enriched environment. Try to give your cat several different types of spaces using what you already have. What your cat may want Simple option High viewing point Shelf, cabinet or window ledge Quiet hiding place Cardboard box Warm resting area Blanket or cat bed Scratching area Vertical or horizontal scratcher Hunting activity Wand toy or hidden food Visual stimulation Window with a stable perch This also helps you notice preferences. If your cat keeps choosing a high shelf but ignores the bed on the floor, height may be more important than softness. If they sleep inside boxes whenever visitors arrive, privacy may be the priority. Change One Small Thing Each Week The easiest enrichment routine is one you can actually maintain. You do not need a complicated schedule. Move a box into another room. Rotate two toys. Shift a chair closer to the window. Put the scratching board beside a different sleeping spot. Hide part of breakfast. Move a blanket onto a higher surface. Small environmental changes can make familiar spaces feel more interesting. The key is to watch what happens afterwards. If your cat uses the new setup, keep it for a while. If they ignore it completely, try something else. RSPCA Australia also has a useful page on low-cost DIY enrichment for cats and dogs, including ideas using cardboard boxes, tubes, towels and other household materials. Buy for a Real Need, Not Just Because It Looks Fun There is nothing wrong with buying new cat products, but it helps to identify the actual gap first. If your cat keeps climbing furniture, a better cat tree may solve a real need. If they repeatedly scratch the sofa, a more suitable cat scratcher may make sense. If they are already surrounded by ten toys but ignore all of them, buying an eleventh cat toy probably will not fix the problem. The same applies to resting products. Before adding another cat bed, think about whether your cat actually needs a new bed or simply wants the existing one moved somewhere warmer, higher or quieter. Good enrichment starts with observing behaviour first and shopping second. Keep Indoor Cat Enrichment Simple The best indoor cat enrichment ideas are often the easiest ones to repeat. Rotate toys instead of leaving everything out, use furniture to create vertical routes, give your cat a better view from the window, reuse cardboard for hiding and food games, and place scratching surfaces where scratching already happens. You do not need to constantly add more things to your home. You need to make familiar spaces feel useful in more than one way. If you do find that your cat is missing something important, PawPawUp has practical options for climbing, scratching, resting and play. Start with your cat's actual behaviour, choose what fills the gap, and build a home environment they will genuinely use.
Living in an apartment does not mean your cat has to miss out on climbing, scratching or having a high place to relax. The real issue is space. A large cat tower can quickly feel like it takes over the room, especially in a rental, studio or smaller Australian apartment. Put it in the wrong place and it blocks a walkway. Choose the wrong shape and it becomes another bulky piece of furniture your cat barely uses. The good news is that a cat tree does not need to dominate the room to be useful. In a small home, placement matters more than size. Here is how to set one up so it works for both your cat and your floor plan. Put the Cat Tree Where Your Cat Already Wants to Spend Time The best location is usually not the emptiest corner. It is the place your cat already finds interesting. Cats often prefer elevated areas because height gives them a better view of their surroundings. The AAFP and ISFM Feline Environmental Needs Guidelines note that elevated perches increase usable vertical space and allow cats to monitor their environment.  In an apartment, this is useful because vertical space is often easier to give up than floor space. Good locations include: beside a secure window; next to the sofa; in a quiet living-room corner; near a sliding balcony door, provided the balcony is secure; beside a low cabinet that your cat already likes sitting on. A cat tree beside a window is often one of the best uses of space because it gives your cat a perch, viewing point and resting place without creating a new activity zone in the middle of the room. Use Corners Instead of Open Floor Space For a small apartment, a corner-style cat tower is usually easier to live with than a wide tree positioned in the middle of a wall. Corners make the structure feel more like part of the room rather than an obstacle. Before buying, measure: base width + platform overhang + the space your cat needs to jump on and off. That last part is easy to forget. A 45 cm-wide base may sound compact, but if the upper platform sticks out and your cat needs another 50 cm of landing space, the practical footprint is much bigger. Keep the Main Walking Route Clear One of the biggest mistakes in small homes is placing pet furniture where people constantly walk. Avoid setting a cat tree: beside the apartment entrance; in a narrow hallway; between the sofa and TV; in front of frequently used cupboards; where a bedroom or balcony door swings open. Your cat also benefits from a calmer location. RSPCA Australia recommends placing important feline resources in safe areas away from busy or threatening locations where possible.  A simple test is to walk through your apartment normally for a day and notice the areas you cross most often. Keep the cat tower outside those routes. A Simple Small-Apartment Cat Setup This layout works well because each resource has a purpose without all of them being pushed into one area. Suggested setup: cat tree beside the window; cat scratcher near the sofa; cat bed in a quieter corner; toys in the open living area; litter tray away from all of the above; clear path between rooms. The goal is not to create a dedicated “cat corner” containing everything your cat owns. Cats often benefit from having important resources separated around the home. RSPCA guidance, drawing on feline environmental-needs research, recommends providing multiple and separated resources such as resting areas, scratching areas, play zones and toileting areas.  Don’t Put the Cat Tree Beside the Litter Box This is especially tempting in a small apartment. You may only have one obvious pet area, so it seems logical to place the litter tray, food, bed and cat tower together. From the cat’s point of view, that is not ideal. RSPCA Australia recommends placing litter trays in quiet areas and physically separating toileting areas from other important resources.  Your cat is unlikely to see a sleeping platform directly above a toilet area as premium real estate. If space is tight, separation does not necessarily mean another room. Even a different corner, visual barrier or opposite side of the room can create clearer zones. Choose Height Over Width For apartment living, a taller and narrower tree often makes better use of space than a low, wide model. Think of the cat tower as vertical storage for your cat. A good small cat tree may include: a stable base; one or two scratching posts; staggered climbing platforms; one upper resting perch; a compact hideaway. You do not necessarily need multiple large beds, tunnels and oversized platforms. The priority should be usable vertical space. The AAFP/ISFM guidelines also recommend that perches are large enough for a cat to stretch and rest comfortably.  So avoid going so compact that the upper platform is too small for your cat. Match the Cat Tree to Your Cat, Not Just the Apartment A small footprint is useful, but the tree still needs to suit the cat using it. For a young and active cat, look for more vertical climbing steps and higher platforms. For a larger cat, prioritise: wider platforms; stronger posts; a heavier base; less platform wobble. For an older cat, avoid big jumps between levels. Lower steps and closer platforms can make the tower easier to use. If your cat rarely climbs but loves scratching the side of the sofa, a large tower may not be the first thing you need. A separate cat scratcher near the sofa may solve a more immediate problem. Use a Cat Tree Together With a Scratcher, Toy and Bed A cat tree does not have to do everything. In a small apartment, it is often better to use a few compact resources in different locations. For example: Need Small-space solution Climbing Narrow cat tree beside a window Scratching Slim vertical or cardboard scratcher Sleeping Compact cat bed in a quiet corner Play Wand toy or small interactive toys Watching outdoors Upper cat-tree perch Hiding Bed, box or enclosed lower platform RSPCA Australia recommends offering cats opportunities for play and predatory behaviour, including interactive toys and food-based enrichment.  This is why combining a tree with a few well-chosen cat toy can work better than buying one enormous piece of furniture. A separate cat bed also gives your cat another quiet resting option when they do not want to sleep up high. Make It Work in a Rental Renters have a few extra considerations. Before fixing anything to a wall, check your lease or ask your property manager if permanent fixtures are allowed. If drilling is not an option, look for a freestanding tower with: a wide, stable base; good weight distribution; non-slip feet; compact vertical construction. Avoid placing a tall cat tree on uneven carpet or beside unstable furniture. You can also use washable mats underneath the base to reduce floor marks and make cleaning easier. Avoid These Common Small-Apartment Mistakes The biggest mistake is buying purely by dimensions. A narrow tree can still be awkward if the platforms stick into a walkway. A visually compact tower can still feel huge if it sits in the centre of the living room. Also avoid putting it somewhere just because “there is space.” If the tree is in a dark corner with no view, far from people and nowhere your cat normally goes, it may remain unused. A good apartment setup balances three things: your cat’s behaviour, your daily movement through the room and the available vertical space. Create More Cat Space Without Losing More Floor Space You do not need a large home to create a good indoor environment for a cat. A properly placed cat tree can turn a narrow corner or window area into a climbing, resting and observation zone without taking over your living room. Keep it away from busy walkways and the litter area, pair it with a separate scratcher and a few toys, and choose a height and platform size that suits your cat. For Australian apartments, townhouses and rental homes, the best setup is usually not the biggest one. It is the one that uses the space you already have more intelligently. Explore PawPawUp for cat trees, beds, scratchers and toys designed to help indoor cats stay comfortable, active and entertained at home.
You bought a new cat tree, assembled it, put it in the corner and waited for your cat to fall in love with it. Instead, your cat sniffed it once and went straight back to the sofa. It is frustrating, especially when you have spent good money on something that was supposed to give your indoor cat a place to climb, scratch and sleep. But a cat ignoring a new tree does not necessarily mean you bought the wrong product. In many cases, the problem comes down to three things: where it is placed, whether the height suits the cat, and whether the scratching texture feels right. Before replacing your cat tree, try working through these factors first. Start With Placement: Is the Cat Tree Where Your Cat Actually Wants to Be? One of the easiest mistakes is putting a cat tree where it looks best in the room rather than where the cat spends time. Cats do not necessarily want their furniture hidden away. The AAFP and ISFM Feline Environmental Needs Guidelines recommend giving cats access to elevated areas where they can monitor their surroundings. They also identify scratching, resting and sleeping areas as important environmental resources. For indoor cats, that means a cat tree often works better in a socially or visually interesting location. Good places to test include: beside a window with an outdoor view; near the sofa where the family spends time; close to a favourite sleeping area; near an existing climbing or scratching spot; or along a route your cat regularly uses through the house. If your cat currently scratches the sofa arm every evening, putting a scratching tower in the spare bedroom creates unnecessary competition. The sofa is already in an important part of the cat's territory. Move the tree close to the sofa first. Once your cat is using it consistently, you can experiment with moving it gradually. If furniture scratching is the bigger problem, our guide to why your cat still scratches the sofa explains why simply owning a scratching post does not always stop the behaviour. Check the Height — But Don't Assume Taller Is Always Better Height is one reason cats are attracted to cat trees in the first place. Vertical territory lets a cat observe what is happening without having to stay at floor level. This can be particularly useful for indoor cats and multi-cat households. But buying the tallest tower you can find is not automatically the answer. The 2021 AAHA/AAFP Feline Life Stage Guidelines report that cats used preferred scratching materials more often when they were provided on a simple upright post or on a cat tree with at least two levels and a height of 3 feet (about 91 cm) or more. The important part is usable height. A good cat scratching post should allow your cat to reach upwards and pull down without immediately running out of scratching surface. At the same time, platforms need to be realistically accessible. A young, active cat may happily jump between widely spaced platforms. A senior cat, heavier cat or cat with limited mobility may prefer lower steps, wider landing areas and shorter distances between levels. Watch how your cat already moves around the house. If they reach for the top of wardrobes, window ledges and shelving, they may value a taller tree. If they rarely jump higher than the sofa, an extremely tall tower with difficult jumps may go unused. Texture Matters More Than Matching Your Furniture Your cat does not care whether the scratching surface matches your lounge. They care about how it feels under their claws. Common scratching materials include sisal rope, sisal fabric, cardboard, carpet and wood. There is no single texture that every cat will choose. The AAHA/AAFP guidelines note that rope was the most frequently used material when offered in the study they reviewed. Interestingly, cats aged 10–14 showed a preference for carpet, while other age groups preferred rope. That is a useful reminder that scratching preference can vary with age and individual experience. Look at what your cat is already scratching: Your cat currently scratches Try offering Sofa arms and fabric chairs Vertical sisal or fabric surface Carpet Horizontal or angled carpet/cardboard scratcher Door frames Tall, firm vertical scratching post Rugs Flat cardboard or textured scratching board Multiple surfaces More than one texture and orientation If your cat happily scratches a horizontal cardboard pad but completely ignores a sisal pole, that behaviour is useful information. Keep the preferred surface available instead of trying to force one scratching style. You can browse different cat scratcher styles to test vertical, angled and horizontal options alongside the main tree. Make Sure the Tree Does Not Wobble A tall tree is not useful if your cat does not trust it. Some cats will jump onto an unstable platform once, feel it move beneath them and avoid it afterwards. This is particularly important for larger cats jumping onto upper levels. Test the tree yourself. Push the posts firmly from different directions. Put pressure on the upper platforms. Check that the base sits flat and all screws and fittings are tight. If the whole structure rocks noticeably, reposition it on a flatter surface or secure it according to the manufacturer's instructions. Also check platform size. Your cat should be able to turn around and settle comfortably rather than balancing with half their body hanging over the edge. Don't Expect the Cat Tree to Replace Every Scratcher A cat tree and a standalone cat scratcher can serve different purposes. Your cat may use the tree beside the window for sleeping and observation but still want to scratch beside the sofa after waking up. That does not mean the tree has failed. AAFP/ISFM environmental guidelines recommend providing cats with choices and multiple, separated resources rather than concentrating everything in one place. For many Australian homes, a practical setup might be: one main cat tree + one scratcher near the sofa + one small scratching surface near a favourite sleeping area. This gives your cat options without filling every room with large pet furniture. How to Encourage Your Cat to Use a New Cat Tree Do not repeatedly pick your cat up and place them on the top platform. For a cautious cat, that can make the new furniture feel less safe rather than more appealing. Instead, make the area rewarding. Use a favourite wand toy around the lower platforms. Put a familiar blanket on a resting level. Place a few treats on accessible platforms and let your cat investigate in their own time. You can also rub a familiar cloth or bedding lightly against the tree so it smells less unfamiliar. Then give it time. Some cats investigate new furniture immediately. Others watch it for several days before deciding that it belongs in their territory. Fix the Setup Before Buying Another One If your cat ignores a new cat tree, do not immediately assume you wasted your money. First ask four questions: Is it in a place my cat actually uses? Is there enough usable height? Does the scratching texture match my cat's preference? Is the structure stable and easy to access? Those questions usually tell you much more than the price, colour or number of platforms. For indoor cats especially, a well-positioned cat tree can provide vertical territory, scratching space, exercise, observation and somewhere comfortable to retreat. If your current setup simply does not suit your cat's size or scratching style, explore PawPawUp for cat trees, scratching posts and indoor cat furniture designed for different spaces and behaviours across Australian homes. Sometimes the solution is not buying more. It is giving your cat the right surface, at the right height, in the right place.

Pet Store & Pet Supplies FAQ

What is essential for a first-time cat or dog owner?

If you're adopting a new pet, you'll have to bring home some essentials: food and water bowls, good pet food, a comfy bed, grooming equipment, an ID-tagged collar, and some toys. If it's a cat, add a cat litter box and a cat scratching post. If it's a dog, remember a leash and poop bags. Starting with these basics guarantees your pet feels secure, satisfied, and well cared for from the start.

How often should I replace or update my pet supplies?

You should finish pet food and treats first, but other products need to be replaced now and then, too. Collars, beds, toys, and grooming tools become outdated — replace them every 6–12 months or if they seem to be damaged. Closely monitor chew toys and replace them as soon as they start to crack or break. This article is about clean your pet's stuff.

What do I need to ask when I visit a pet store for the first time?

Ask them where their pet food originates from, if their toys and so on are safe, and how you can continue if you want to return an item. When buying stuff for health, i.e. extras or something to stop fleas, make sure that the staff know what they're selling. A good pet shop will tell you what you need to know, not just eager to flog you something.

What makes a good pet store?

A good pet store is not just a place for purchasing necessities - it is a gathering place for passionate staff, carefully selected products, and genuine care for animals. The best pet stores in Australia have knowledgeable and animal-loving staff, a clean and cozy environment, and are dedicated to the health and well-being of pets. They not only sell you products but also help you a lot with the long-term health and happiness of your pets.

At PawPawUp, we proudly consider ourselves more than just an ordinary pet supply store. We are a place that pet owners in Australia trust, where they look for high-quality products, personalized services, and genuine support. Wondering why many people consider us one of the best pet stores in Australia? Read our blog to learn what makes a great pet store.

Our services are based on the opinions of the community in this pet stores Reddit post, which discusses what makes a good pet store. We are constantly improving.

Do you offer delivery across Australia?

Yes — we ship to metro and regional areas across Australia. Shipping is free on orders over $79 in major areas and VIC rural areas, while flat shipping fees apply to other rural and remote locations. Some larger items may also incur additional delivery charges depending on the postcode and product size.

Check out our full shipping policy here to learn more.