New Pet Supplies – Just Arrived

What Pet Parents Say About Our Pet Store

Melbourne 2025 Pet Show – Featuring PawPawUp Pet Supplies

Wide view of a pet store booth displaying cat litter, feeding bowls, and climbing structures as part of their best-selling pet supplies.
Colorful shelves filled with pet bowls, litter boxes, and scratch posts at a vibrant pet store pop-up featuring premium pet supplies.
PawPuff booth at a pet supplies exhibition, presenting eco-friendly plant-based cat litter products from a leading pet store.
Group of adorable dogs and cats used in pet store marketing, highlighting a diverse range of pet supplies for all breeds.

PawPawUp Pet Store - We Care As You Care

At PawPawUp, we’re not just a pet store—we’re a team of animal lovers who believe pets deserve the same comfort and joy as the people who care for them. Based right here in Melbourne, we’ve built our store around one idea: making life better for pets, and easier for the people who love them.

Our shelves (and our hearts) are full of practical, playful, and thoughtful pet supplies—from soft cat bed that invite deep naps, to sturdy cat tree & cat scratcher that bring out your cat’s inner climber. Got a pup who never stops moving? There’s a dog toy here with their name on it. For cat parents, we’ve also stocked essentials like the easy-to-clean cat litter box, and the kind of cat carrier that makes vet trips a little less stressful.

Everything we offer has been chosen with care, tested by real pets, and delivered with the kind of service that feels more like family than retail. Whether you’re new to pet parenting or already have a house full of paws and fur, we’re here to help with things that actually make a difference.

We’re proud to be part of Melbourne’s growing pet-loving community—and we’d love for you to be part of ours.

Come join the PawPawUp family. We’re here for your pets, like they’re our own.

Why Pet Owners Across Australia Love PawPawUp
At PawPawUp, we’re more than just shelves of pet products—we’re a trusted part of countless Australian homes. Whether you’re shopping from Melbourne, Sydney, or a small town in between, we make it easy to access premium pet supplies that are both functional and full of love.

Every order comes with care, fast shipping, and support from a team who genuinely knows and loves animals. That’s why we’ve become a go-to pet store in Australia for first-time pet parents and lifelong pet lovers alike.

Want to see why so many customers stick with us? Browse our latest picks or check out our pet supplies blog to see what makes a good pet store truly great.

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Many pet parents choose a toy because it looks bright, cute, or fun to human eyes. But what your dog sees may be very different from what you see. Understanding dog vision can help you choose a better dog toy, especially when it comes to colour, movement, contrast, and where the toy will be used. Dogs are not fully colour blind. They do not see the world only in black and white. Instead, dogs have dichromatic vision, meaning they mainly see shades of blue and yellow. Human eyes usually have three types of colour receptors, while dogs have two types of cones, which limits their ability to separate red, green, and orange tones. VCA Animal Hospitals explains that dogs can discern blue and yellow, while red and green are much harder for them to distinguish. For pet owners, this matters more than it sounds. A red ball on green grass may look obvious to you, but to your dog, it may blend into the background. A blue or yellow toy, on the other hand, may be easier to spot during fetch, training, or indoor play. How Dog Vision Works A dog’s eye uses two main types of light-sensitive cells in the retina: rods and cones. Rods help with low-light vision and motion detection, while cones help with colour perception. Dogs have a rod-dominant retina, which means they are often better than humans at seeing movement and navigating dim environments. Merck Animal Health notes that dogs have more rods than cones, helping them see better in low light. This is why a dog may notice a moving toy quickly, even when the room is not very bright. It also explains why motion-based play, such as tugging, rolling, bouncing, tossing, or dragging, often gets a faster reaction than simply placing a toy on the floor. Dogs See Colour Differently, Not Poorly The common phrase “dogs are colour blind” can be misleading. Dogs do see colour, just within a smaller visual range than humans. Since dogs mainly process blue and yellow, colours such as red, orange, pink, and green may appear more muted or brownish. That does not mean colourful toys are useless. It simply means the best colour depends on the background. A bright red toy may stand out on a white floor, but it may be harder to find in the grass. A blue toy often works better outdoors because it contrasts strongly against green and brown surroundings. What Colours Can Dogs See Best? Most research and veterinary sources agree that dogs are most responsive to blue and yellow tones. A 2013 study published in Proceedings of the Royal Society B also found that colour cues can be informative for dogs, meaning dogs can use colour differences when making choices, not just brightness or smell. Here is a simple comparison: Colour humans see How dogs may perceive it Best use for dog toys Blue Clear and easy to separate Great for outdoor fetch, training, and puzzle play Yellow Clear and noticeable Good for indoor toys, treat games, and grass areas Red Muted, darker, or brownish Better indoors on pale flooring than on grass Green Often blends with grass or natural backgrounds Less ideal for outdoor fetch Orange May appear dull or yellowish brown Can work indoors but may not stand out outside Purple Often closer to blue Can be useful if it has enough contrast When choosing a dog toy, colour should not be the only factor. Size, texture, sound, durability, safety, and your dog’s play style matter too. But colour can make the toy easier to find, especially for dogs who enjoy fetch or search games. Why Movement Matters More Than Colour Dogs are highly sensitive to motion. This comes from their strong rod-based vision and their natural history as animals that track movement. In everyday play, this means your dog may care less about whether a toy is red or blue, and more about how it moves. Toys That Roll, Bounce, or Slide A toy that moves unpredictably can trigger chasing behaviour. Balls, wobble toys, rolling treat toys, and puzzle feeders can create visual interest because they change direction. This makes them useful for dogs who get bored with still toys. Toys That Involve Human Interaction Tug toys, fetch toys, and training toys are often more exciting because they include movement from you. A toy becomes more engaging when it is part of a routine, not just something left in the corner. Toys With Contrast Contrast helps dogs locate objects faster. A yellow toy on a dark carpet or a blue toy on grass may be easier to see than a red toy in a garden. For older dogs, this can be especially useful because ageing may reduce visual sharpness. Can Dogs See in the Dark? Dogs cannot see in complete darkness, but they generally perform better than humans in dim light. Their rod-rich retina helps them detect light and motion in low-light conditions. This does not mean night play is always safe, but it explains why your dog may move confidently around the house at dusk or notice a toy in a shadowy corner before you do. For evening play, choose toys with strong contrast, simple shapes, and safe textures. Avoid tiny toys that can disappear under furniture or become a chewing hazard. What About Cats? Do They See Toys the Same Way? Cats and dogs both see the world differently from humans, but their play instincts are not the same. Cats often respond strongly to small, fast, prey-like movement. That is why a good cat toy often focuses on pouncing, chasing, batting, and stalking. For cats, vertical space also matters. A stable cat tree can support climbing, scratching, resting, and observing the room from a higher position. For multi-pet homes, this difference is useful. Dogs may enjoy rolling, chewing, fetching, and problem-solving, while cats may prefer climbing, hiding, scratching, and short bursts of chase-based play. Final Thoughts: Choose Toys Through Your Dog’s Eyes Dogs do see colour, but not the same colours humans see. Blue and yellow are usually the clearest choices, while red and green may be harder for dogs to separate from the background. More importantly, dogs are excellent at noticing movement, contrast, and changes in light. When choosing toys, think beyond cuteness. Ask whether your dog can see it clearly, follow it easily, carry it safely, and stay engaged with it. At Pawpawup, pet toys are selected with real daily use in mind, helping dogs and cats enjoy play that feels natural, safe, and fun.
If your cat keeps tearing at the couch, ignoring the post in the corner, or racing through the house at midnight, the problem is usually not attitude. It is set up. In 2026, cat owners are spending more on products, but the homes that work best for cats are still built around the same basics: height, scratching outlets, hiding spots, and choice.  That is exactly where the right cat tree helps. Done properly, it is not just a piece of pet furniture. It becomes a climbing zone, lookout point, scratching station, rest area, and stress release point all in one. Feline guidelines from AAFP and ISFM, along with Australian feline wellness guidance, consistently emphasize elevated areas, scratching resources, and multiple separated environmental choices as core parts of a healthy indoor cat environment. The real reason many cats ignore the setup you bought A lot of products fail for one simple reason. They make sense to humans, not to cats. It is too small or too unstable Cats do not want to climb onto something that wobbles. Scratching surfaces also need to feel solid. RSPCA advice says scratching posts should allow a cat to fully stretch and be sturdy enough for the cat to lean against, while feline scratching resources from AAFP note that most cats prefer vertical scratching surfaces tall enough for a full stretch. If a tower shakes every time your cat jumps up, or if the scratching area is too short for a full reach, many cats will go straight back to the sofa arm, rug edge, or bed base. It is in the wrong place Placement matters more than many owners think. RSPCA NSW and AAFP both recommend putting scratching resources near where the cat already scratches, and also near sleeping areas, because many cats stretch and scratch after waking.  A beautiful tower hidden in a spare room will often lose to the couch in the living room, because the couch is where the scent, traffic, and daily life already are. It only solves one need Cats do not just want something to claw. They also need height, retreat, observation, and movement. RSPCA Australia says cats thrive when they can climb, scratch, hide, retreat, stalk, pounce, and explore. RSPCA NSW also notes that enrichment should give cats choice and control, not force them into interaction. That is why a flat post alone may not solve the issue in many homes. A better setup usually combines vertical access, scratching texture, a perch, and a space where the cat can disengage when needed. What to choose based on the actual pain point If your cat scratches the sofa Do not start by moving the scratching option away from the problem. Put it next to the problem. Official scratching guidance recommends placing a post or pad right near the area the cat already targets. That works because you are redirecting an existing habit instead of asking the cat to invent a new one in a different room. In this situation, a tall vertical setup plus one well-placed cat scratcher near the sofa usually works better than a single small post tucked away out of sight. If your cat seems bored but does not destroy furniture This is often an under-stimulated indoor cat problem rather than a scratching problem. The feline environmental guidelines describe a healthy home as one that supports predatory play, elevated observation, and a sense of control over resources and space. Look for a design with at least two levels, a stable perch, and room to pause between jumps. For many indoor cats, the value is not constant climbing. It is the ability to monitor the room from above, move off the floor, and choose a distance. If you have more than one cat Multi-cat homes usually need more than a single premium perch. Australian feline wellness guidance recommends sufficient, separate resources for the number of cats in the household, including scratching, play, sleeping, and elevated options. That means one oversized unit is not always the answer. Sometimes, two smaller vertical stations in different rooms reduce tension better than one large tower in a shared traffic area. If your cat is older, heavier, or less confident Older cats and larger cats often need easier access, wider platforms, and steadier footing. Height still matters, but safe access matters more. A lower entry point, broader landing area, and strong base can make a big difference in whether the structure gets used. Quick comparison table: which setup fits which home? Home situation Better setup choice Why it helps What to avoid Sofa scratching in the lounge The tall scratching tower is placed beside the couch Redirects existing scratching in the same high value area Tiny posts hidden in another room Small apartment cat Compact vertical unit with perch and sisal surface Adds height without taking over the room Very wide bases with little usable height Multi-cat home Two separate climbing stations in different zones Reduces competition and gives each cat options One crowded perch that becomes guarded Senior or larger cat Lower platforms, wider beds, stable base Improves confidence and physical access Narrow jump gaps and shaky top levels Young active indoor cat Multi-level design with scratching and lookout areas Supports climbing, play, and daily movement Low flat units with no real vertical value One common mistake people make after buying new furniture They expect the product to do all the work instantly. RSPCA NSW stresses that enrichment should give cats choice and control. In real homes, that means some cats will use a new setup straight away, while others need time, scent familiarity, and the right placement before it becomes part of their routine. A better approach is to think in zones. Put the vertical station where your cat already likes to be. Keep a scratching surface where the unwanted scratching happens. Make sure there is a quiet rest option elsewhere. If your cat also travels regularly for vet visits or holidays, pairing the home setup with a familiar cat carrier can make the overall environment feel more predictable and less stressful. PawPawUp already groups these everyday essentials across its cat collections, which makes it easier to build a home routine instead of buying one isolated item at a time. The smarter way to buy for 2026 The best purchase is not the tallest model or the cutest design. It is the one that matches your cat’s actual behaviour. If your cat scratches the couch, buy for redirection.If your cat watches everything from the floor, buy for height and confidence.If your cat lives with other cats, buy for separation and choice.If your cat is older, buy for stability and access. That is why a well-chosen cat tree tends to solve more than one problem at once. It can reduce furniture scratching, improve indoor enrichment, create vertical territory, and give your cat a place that feels like it truly belongs to them. For a cleaner home setup that still works for real cats, build around what your cat is already telling you. Start with the behaviour, not the trend, and shop through PawPawUp with that in mind.
Choosing the right dog toy in 2026 is less about buying more and more and more about buying with purpose. Pet ownership remains strong, with APPA reporting 95 million U.S. households owned at least one pet in 2025, and dog ownership rose to 71 million households, up from 51 percent of households in 2024 to 53 percent in 2025. That matters because it reflects something pet owners already feel at home: dogs are not passive companions anymore. They are active family members who need better routines, smarter enrichment, and products that actually fit how they live.  A good toy box should do more than keep your dog busy for ten minutes. It should support chewing needs, encourage movement, reduce boredom, and fit your dog’s age, size, energy level, and play style. According to a survey of 1,439 dog owners, 83 percent provided inedible chew toys, 73 percent offered food-filled chew toys, and 94 percent gave edible chewing material. That tells us modern dog play is not built around one toy category. The best setup is usually a mix. Why the Right Dog Toy Matters More Than Ever Dogs do not separate play from well-being the way humans often do. Mental activity, chewing, sniffing, problem solving, and movement all work together. The American Animal Hospital Association notes that puzzle toys and treat-dispensing toys support cognitive enrichment, and that mental challenges can be just as tiring as physical exercise. RSPCA guidance also says enrichment can help reduce stress, support relaxation, and prevent undesirable behaviours. That is why the best dog toy is not always the loudest squeaker or the cutest plush. The better question is this: what job do you need the toy to do? Do you need a toy for teethingDo you need a toy for indoor boredomDo you need a toy that can slow down a fast eaterDo you need a toy that can stand up to hard chewingDo you need something that encourages shared play with you Once you answer that, choosing becomes much easier. How to Match a Dog Toy to Your Dog Puppies need softer, safer, shorter sessions Puppies are still growing, so toy choice should reflect that. RSPCA Queensland advises that short periods of play or walking, around 5 to 10 minutes, are a good place to start, and for puppies up to 4 months, soft toys and controlled play in a contained area are recommended. For puppies aged 4 to 8 months, longer walks on soft terrain, around 10 to 15 minutes once fully vaccinated, can be introduced. The same guidance warns against long-distance running or jogging until full growth, which may be as late as 18 months in some dogs. For puppies, the ideal toy setup usually includes soft chew toys, light tug options, and beginner puzzle toys that reward exploration without overwhelming them. Teething puppies often benefit from toys they can mouth safely without shredding into dangerous pieces. Adult dogs usually need variety, not just toughness A lot of owners overfocus on durability and underfocus on variety. Yet adult dogs often do best with a rotation that covers several needs: one chew toy, one interactive toy, one fetch toy, and one comfort toy. RSPCA Queensland specifically recommends rotating toys regularly so dogs do not become bored, and also notes that food and puzzle toys can keep dogs engaged for longer. That means a hard chewer may still need a scent game toy. A sporty dog may still need a food toy for rainy days. A social dog may still need a solo enrichment option for time at home. Power chewers need sizing and material to be taken seriously For strong chewers, material and size are not small details. They are safety decisions. RSPCA Queensland advises owners to choose toys with size and material appropriate to the dog to reduce choking hazards and accidents, and to supervise any new chew or toy first before leaving the dog alone with it. Dense rubber, well-made rope, and purpose-built chew products usually work better than delicate plush or thin latex toys in these households. If a toy starts splitting, fraying, or losing chunks, it has already done its job and should be replaced. Senior dogs often need comfort and grip, not impact Older dogs may still love play, but they often prefer toys that are easier to carry, easier to grip, and less demanding on joints. Instead of high bounce chaos, many senior dogs enjoy soft tug, gentle squeak toys, slow feeder games, or light chew options that feel rewarding without requiring explosive movement. Quick Comparison Table: Which Dog Toy Fits Which Need? Dog profile Best toy type Why it works What to watch Puppy or teething dog Soft chew toy, beginner puzzle toy Supports safe mouthing and short, controlled play Avoid tiny parts and very hard materials Indoor dog with boredom issues Treat dispenser, snuffle style toy, interactive puzzle Adds mental work and slows down idle behaviour Watch treat calories and difficulty level Power chewer Durable rubber chew, reinforced rope toy Gives legal chewing outlet and lasts longer Check wear often and supervise new toys High energy adult dog Fetch toy plus tug toy rotation Combines movement with social play Do not rely on fetch alone every day Senior dog Soft plush, low impact chew, gentle puzzle Easier on the mouth and body while keeping routine Avoid slippery, heavy, or overly hard toys The reason this table works is simple. Different toys serve different functions, and enrichment works best when it is varied rather than repetitive.  Common Dog Toy Buying Mistakes in 2026 Buying for looks instead of function Cute matters to people. Function matters to dogs. The best purchase is often the one that suits chewing style, mouth size, and daily routine, even if it is not the most photogenic. Choosing only one category If your dog has only balls, they may get overstimulated but not mentally satisfied. If your dog has only chew toys, they may miss movement. Balance matters more than novelty. Ignoring supervision during the first few sessions Even well-made toys need a trial phase. Dogs interact differently with the same product. Some lick, some carry, some shred, some swallow. Supervision matters most at the beginning. Forgetting home setup A better toy routine often works best when it fits the broader home environment. Multi-pet households already understand this with a rotating cat toy routine or by using a cat tree to create structure, territory, and daily stimulation for cats. The same logic applies to dogs. Enrichment works better when the environment supports it, not when the toy is expected to do everything on its own. PawPawUp’s cat toy collection already speaks to rotation and daily enrichment, while its cat tree range is built around active indoor use and home-friendly stimulation. What to Look for Before You Buy Size The toy should be large enough to reduce accidental swallowing risk but still comfortable to grip. Material Match the material to the dog’s chewing strength, age, and play habit. Washability Toys that stay in regular rotation should be easy to clean. Purpose Know whether the toy is for chewing, chasing, cuddling, training, or food work. Longevity No dog toy lasts forever. A good toy performs well for the right dog and is replaced when worn. Build a Smarter Toy Box with PawPawUp At PawPawUp, a better toy routine starts with choosing less randomly and more intentionally. A well-built toy box supports chewing, movement, focus, and calm time without filling the house with products your dog ignores after two days. If you are refreshing your setup for 2026, start with one durable chew, one food puzzle, one interactive play option, and one high-value dog toy that matches your dog’s energy and size. That gives you a practical foundation you can actually use every week. For homes with both dogs and cats, it also makes sense to build your enrichment setup across species, whether that means rotating a cat toy for your indoor cat or adding a cat tree that gives the feline side of the house its own outlet while your dog works through a puzzle toy nearby. The goal is not more stuff. It is better to use daily, fewer boring behaviours, and a home routine that feels easier for everyone.

Pet Store & Pet Supplies FAQ

What is essential for a first-time cat or dog owner?

If you're adopting a new pet, you'll have to bring home some essentials: food and water bowls, good pet food, a comfy bed, grooming equipment, an ID-tagged collar, and some toys. If it's a cat, add a cat litter box and a cat scratching post. If it's a dog, remember a leash and poop bags. Starting with these basics guarantees your pet feels secure, satisfied, and well cared for from the start.

How often should I replace or update my pet supplies?

You should finish pet food and treats first, but other products need to be replaced now and then, too. Collars, beds, toys, and grooming tools become outdated — replace them every 6–12 months or if they seem to be damaged. Closely monitor chew toys and replace them as soon as they start to crack or break. This article is about clean your pet's stuff.

What do I need to ask when I visit a pet store for the first time?

Ask them where their pet food originates from, if their toys and so on are safe, and how you can continue if you want to return an item. When buying stuff for health, i.e. extras or something to stop fleas, make sure that the staff know what they're selling. A good pet shop will tell you what you need to know, not just eager to flog you something.

What makes a good pet store?

A good pet store is not just a place for purchasing necessities - it is a gathering place for passionate staff, carefully selected products, and genuine care for animals. The best pet stores in Australia have knowledgeable and animal-loving staff, a clean and cozy environment, and are dedicated to the health and well-being of pets. They not only sell you products but also help you a lot with the long-term health and happiness of your pets.

At PawPawUp, we proudly consider ourselves more than just an ordinary pet supply store. We are a place that pet owners in Australia trust, where they look for high-quality products, personalized services, and genuine support. Wondering why many people consider us one of the best pet stores in Australia? Read our blog to learn what makes a great pet store.

Our services are based on the opinions of the community in this pet stores Reddit post, which discusses what makes a good pet store. We are constantly improving.

Do you offer delivery across Australia?

Yes — we ship to metro and regional areas across Australia. Shipping is free on orders over $79 in major areas and VIC rural areas, while flat shipping fees apply to other rural and remote locations. Some larger items may also incur additional delivery charges depending on the postcode and product size.

Check out our full shipping policy here to learn more.